eCommerceNews New Zealand - Technology news for digital commerce decision-makers

Customer engagement stories

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Monday.com expands APJ team with key appointments
Last week
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collaboration
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nz
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productivity
Work operating system monday.com boosts APJ team with key appointments, inducting Diana Terry as Head of Solution Engineering APJ and Elian Priel as Customer Success Lead APJ.
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Oracle shows new generative AI for Fusion Cloud Applications Suite
Last week
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cx
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seo
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sales
Oracle debuts generative AI features designed to enhance decision-making and user experiences across its Fusion Cloud Applications Suite, showcased at Oracle CloudWorld London.
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SAP Emarsys 2024 update boosts AI-driven, omnichannel campaigns
Last week
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omnichannel
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ai
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linkedin
SAP Emarsys reveals upgrades to boost personalised customer engagement, testing LinkedIn integration and enhancing AI capabilities while focusing on Omnichannel Excellence, Marketer Intelligence, and a Composable, Extensible Platform.
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IWD 2024: Who defines you as a woman
This month
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voice
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sales
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support
On International Women's Day 2024, a veteran female leader in tech argues that a woman's identity is self-defined, despite persistent prejudice in male-dominated industries.
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SAS named leader in Forrester Wave for real-time interaction management
This month
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cx
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customer engagement
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insurance
SAS Customer Intelligence 360 achieves top status in The Forrester Wave: Real-Time Interaction Management, Q1 2024, reinforcing its crucial role in delivering hyper-personalised customer experiences.
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Shira Bar Yosef on gender disparity in cybersecurity
This month
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cybersecurity
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collaboration
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iwd
Ahead of International Women's Day, Claroty CCO, Shira Bar Yosef highlights the gender disparity in cybersecurity and technology.
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The strategic imperative of integrating offline and online channels
Last month
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martech
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cx
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omnichannel
Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.
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Australia Post signs digital transformation deal with Salesforce
Last month
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crm
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digital transformation
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cx
Australia Post partners with Salesforce for a comprehensive digital transformation strategy, aiming to improve customer service across all sectors with AI integration.
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Four enterprise mobility trends shaping 2024
Last month
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byod
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cloud services
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saas
Enterprise mobility in 2024 will be driven by the integration of IoT, enhanced mobile security measures, the rise of edge computing, and the use of augmented reality in operations.
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AI ethics take centre stage at World Economic Forum
Last month
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cx
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cloud services
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martech
AI regulation will likely vary - with some aspects being vital and others possibly being more adaptable to enable AI's massive potential fully.
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Vonage to boost Southern Cross Credit Union's customer support
Last month
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bi
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big data
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contact centre
Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.
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Looking ahead: The great marketing technology transition
Last month
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cx
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martech
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digital transformation
Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.
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INTIX pioneers real-time marketing in event ticketing technology
Last month
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cx
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martech
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social media
Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.
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Loyalty programs and innovation, experts reveal all
Wed, 31st Jan 2024
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cx
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martech
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commerce systems
As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.
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SevenRooms acquires AI SMS marketer HeyPluto to boost offerings
Wed, 31st Jan 2024
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cx
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martech
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acquire
Hospitality software provider, SevenRooms, acquires AI SMS marketing firm, HeyPluto, to enhance client engagement, drive profits and innovate personalised marketing solutions in Australia's hospitality industry.
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Woolworths & Last Yard expand digital shelf strategy partnership
Tue, 30th Jan 2024
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digital transformation
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cx
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martech
Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.
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Twilio honours AI startups pushing innovation in customer engagement
Tue, 30th Jan 2024
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big data
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bi
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cx
Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.
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Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
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bi
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big data
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ml
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
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Ava May Aromas partners with Sprii to launch live shopping in 2024
Wed, 24th Jan 2024
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cx
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martech
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partner programmes
UK fragrance brand Ava May Aromas teams up with tech firm Sprii to introduce live shopping experiences in 2024, amplifying customer engagement.
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Simon Rollenbeck joins Komo Technologies as marketing head
Tue, 23rd Jan 2024
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microsoft
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video
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cx
Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.
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Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA
Wed, 17th Jan 2024
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cloud services
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cx
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martech
Data management leader Cohesity appoints IT industry veteran Olivier Savornin as Group VP of Sales for EMEA, enhancing its drive for modern data security in the region.
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OneTap Loyalty revolutionises retail with payment card-integrated rewards
Tue, 16th Jan 2024
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cx
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martech
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christmas
Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.
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BlackLine appoints industry veteran Emily Campbell as new CMO
Mon, 15th Jan 2024
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network infrastructure
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digital transformation
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cx
Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.
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Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Fri, 12th Jan 2024
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digital signage
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cloud services
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public cloud
Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.