Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
With death of third-party cookies on horizon, Adobe provides marketers with alternative
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
Google Chrome says it began enforcing secure-by-default handling of third-party cookies with its release of the Chrome 80 update in February. But now the work has been postponed due COVID-19.
What's the latest weapon in the fight against malware?
Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.