One-stop e-commerce live streaming solution boosting business
A new live-streaming solution is helping boost e-commerce sales, according to Agora, a real-time engagement platform.
Major e-commerce platforms such as Amazon, Shopee, AliExpress, and Lazada have launched Agora's live-streaming feature, with the company saying the feature is increasing growth.
The one-stop e-commerce live-streaming solution of Agora featuring live-streaming technology and innovative features can empower independent sites, company-owned sites, and cross-border e-commerce platforms.
According to Agora, in the first half of this year alone, the social media strategy brought AliExpress 2.5 times more user growth than in the whole of last year.
When it comes to live commerce, apart from the familiar model of a single person hosting live broadcast, co-host is also gaining popularity, mainly divided into host with guests, host with viewers, and in competition with other hosts. Moreover, live-streamers can also connect with users in a live studio in real-time to share shopping experiences with them and answer their questions. Sellers of different brands can also connect across live studios in real-time to enhance the effect and sales of their live-streaming channel.
In addition, Agora can also provide real-time interactive features such as auction, offering limited-time coupons, flash sale, bargaining, and more, and support innovative models such as green screen live-streaming, 3D virtual setting live-streaming, VR live-streaming, virtual live-streamers, etc. It can meet various needs of clients for live e-commerce. To enable cross-border e-commerce clients to quickly launch live studios, Agora has also partnered with multiple anchor unions to provide high-quality hosts across multiple time zones, countries, and languages globally.
Agora's self-built Software Defined Real-time Network (SD-RTN) covers more than 200 countries and regions, with ultra-low latency, high concurrency, and high availability. It has been specifically optimised for the networks in small and medium-sized cities across Southeast Asia, the Middle East and China, with a high-quality global end-to-end network transmission rate of over 99%.
As for low latency, SD-RTN can achieve the global end-to-end network latency of less than 400ms and the median latency of 76ms. In addition, its network architecture can handle more than 10 times of load and up to ten million concurrent connections to meet the high-fluency, high-stability and high-concurrency requirements of voice chats in e-commerce live-streaming scenarios in the particular e-commerce promotion.
Agora is a leading video, voice and live interactive streaming platform, helping developers deliver rich in-app experiences - including embedded voice and video chat, real-time recording, interactive live-streaming, and real-time messaging.
The company has offices worldwide and is dual-headquartered in Santa Clara, California, USA and Shanghai, China.