27 Aug 2015
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Kiwi-based marketing firm looking for partners to help SMBs online

By Shannon Williams

Cloud-based marketing firm Amplifier is reaching out to marketing agency partners to form a collaboration to help New Zealand small and medium sized businesses maximise the benefits the online environment, in order to help them grow sales.

Based in Dunedin, Amplifier is a cloud-based marketing automation solution for SMBs, giving them a marketing tool to compete effectively with franchises and large corporations with digital marketing departments.

“Many SMBs are failing to compete effectively online,” explains media specialist Roy Hawker, who created Amplifier.

“Online is superseding traditional media as the place prospects discover business, so every business needs a regular content strategy if they want to win their share of customers,” he says.

Hawker plans to partner with New Zealand marketing agencies wanting to grow their client base.

“Amplifier provides marketing agencies with a tool to add value to their relationships with small business clients,” he says. “It’s a proven lead-generator which allows agencies to give clients quantifiable results.”

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