26 Jan 2016
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Ignore online video in your marketing strategy at your own peril

By Ashton Young

If it were five years in the future, would you be reading this article or would you in actual fact be watching it? As online video continues its incessant rise, it’s certainly an interesting question to ponder.

Do you need a solution for fiscal flatlining? Video marketing has emerged as a leading tool for marketers to influence and engage their target audience, because it enables people to satisfy their need for information and entertainment simultaneously.

This means businesses (both small and large) that fail to include it in their internet marketing strategies in the beginning of 2016 will do so at their own peril, as vulnerability due to fiscal flatlining in a new year can cripple a business.

During this period you may be feeling a bit rusty, with business slower than you’d like and your marketing budget seemingly already fully allocated.

"It’s crucial to intentionally plan for this phase as ‘hope’ isn’t a strategy," says Louise Jones, Seen on Screen producer/director. "I can't tell you how often I've heard a business manager say: "We're hoping that..."

Fortunately, video marketing is a productive, cost-effective and simple way for your business to get ahead and beat the new year blues. In light of this, Seen on Screen offers a 'Fiscal Flatlining Strategy' campaign to support businesses during this difficult period.

When it comes to potential reach, video is unrivalled. According to Youtube statistics, their website alone receives more than one billion unique visitors every month. This is more than any other channel apart from Facebook - which also acts as a host of Youtube videos.

"For a small investment, there are big returns - targeted response, sales conversions, nurturing existing customer relationships, new referrals, increased awareness and driving traffic to your website while adding credibility and value to your brand," affirms Jones.

But is video really possible for all businesses? Absolutely. Production costs have fallen significantly in recent years, with increased media avenues (video streaming events or conferencing) dramatically increasing the opportunity for businesses on a limited budget to effectively use online video marketing.

"Seen on Screen offer an advisory service and media fulfillment plan specifically tailored for each product to focus fresh business and rev up business sales," says Jones.

Capture viewers and they will share the video with others, spending longer on your website and more time interacting with your brand.

It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, potential business will simply move on.

"One of the greatest parts about video marketing is that unlike other media avenues, it is reusable," says Jones. "A business can make an investment into video marketing and use it over and over again with consistently great results."

Video can give you access to all of this, and when done well, can give you a slice of a previously unreached market.

If you do want to get ahead in the new year with video marketing there are a number of things you need to consider like:

  • Reaching the correct audience (if not you’re probably wasting your time and money)
  • Making it interesting and shareable
  • Ensuring that it is mobile-friendly
  • Being creative with not only your videos but also the campaign strategy

Do you need a solution for fiscal flatlining? The team at Seen on Screen can help your business hit the ground running in 2016, utilising the best that video marketing has to offer with a special offer for the new year.

Talk to Seen on Screen about their ‘Fiscal Flatlining Strategy’ campaign. After evaluating your strengths and business focus they will create exciting media options for you which may include Online Events and Live Streaming with viewer interaction.

If you would like to know more, you can call 0508 SCREEN (0508 727 336) for an obligation-free chat regarding your business's new year resolutions.

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