At a time where consumers demand authenticity and powerful storytelling in visual content, Adobe is reinventing one of the most cumbersome, time-consuming tasks — finding the perfect image and video assets for creative projects — with today's introduction of Aesthetic Filters.
Powered by Adobe Sensei, the company's artificial intelligence and machine learning framework, Aesthetic Filters allow users to fine-tune search results in Adobe Stock, saving time and improving the final creative product.
Adobe is also announcing the availability of new collections from Reuters, USA TODAY Sports (coming soon) and Stocksy.
With nearly 90 million assets, Adobe Stock continues to build the most comprehensive marketplace for digital creative assets at the heart of Creative Cloud.
“In the two years since we launched Adobe Stock, we've significantly grown our collections and base of contributors, deepened creative workflows, expanded asset types and made it even easier for contributors to sell their work,” says Adobe Stock vice president Claude Alexandre.
“And now we're innovating with new advanced search technology, which will help creatives solve their most complex visual and design challenges.
Find the perfect image through Adobe Sensei
Searching for the perfect stock image can be an arduous process.
With over 30 years of technology innovation and deep understanding of how creatives work, Adobe is revolutionising the way to intuitively find images.
The new Aesthetic Filters in Adobe Stock leverage Adobe Sensei to let users quickly refine search results by applying filters like Depth of Field and Vivid Color, significantly saving time and improving workflow efficiency.
Aesthetic Filters follow the debut of Adobe Stock Visual Search in November 2016, which allows users to perform searches based on a selected image instead of a simple text entry.
When an image is uploaded, Adobe Stock uses machine learning to return images with similar visual and semantic characteristics, which can be further refined with keywords
New content added from Editorial to Premium
Adobe Stock is building the most comprehensive marketplace of digital assets, including images, templates, videos and 3D — all natively integrated into Creative Cloud applications.
Earlier this year, Adobe introduced the 500px and Pond5 collections, further expanding the premium and video offering.
Today Adobe Stock adds new editorial and premium collections from Reuters, USA TODAY Sports and Stocksy.
“Editorial imagery is a critical component of modern content creation,” says Reuters strategy - business development global head Alphonse Hardel.
“What makes our partnership with Adobe particularly special is the ability to help the world's largest creative community tell their stories with Reuters news, sports and entertainment visuals, bringing these powerful assets directly into their workflow.
Adobe Stock central to creative workflows
Adobe Stock is already directly integrated inside Creative Cloud apps.
Today Adobe Stock extends this integration to Microsoft Office PowerPoint with the new Adobe Stock add-in for PowerPoint that can help anyone build visually stunning presentations.
By downloading the free add-in, users will be able to seamlessly search, preview and license Adobe Stock images without leaving PowerPoint.
It is also the only stock service that supports visual search for images, making it easy for PowerPoint users to search with images instead of words.
“We're excited to see Adobe integrating Adobe Stock into the Microsoft PowerPoint experience,” says Microsoft Office 365 Ecosystem director Rob Howard.
“With access to the high-quality image collection from Adobe Stock and the unique integration of Adobe's Visual Search technology, anyone using PowerPoint can efficiently find the perfect image for creating a professional, beautifully designed presentation."