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Adobe & Microsoft deepen integrations across Experience Cloud & Adobe Sign

Mon 18 Nov 2019
FYI, this story is more than a year old

Adobe and Microsoft have teamed up to integrate several of the companies’ popular products, to help accelerate customers’ digital transformation efforts.

Microsoft Office 365, Dynamics 365 and Azure will now include deeper integration with both Adobe Experience Cloud, and Adobe Sign.

Adobe states that it has been working with Microsoft ‘for years’ to unite content, data and workflows with the aim improving transformation across businesses.

“Our common vision to help companies derive more value from their data has helped drive such projects as the Open Data Initiative – a way to drive insights through data across silos,” the company explains.

The integrations between Adobe Experience cloud feature advancements including improved buyer journey orchestration; the ability to connect CRM data with campaigns; and the ability to access Adobe Experience on Azure.

Adobe further explains the changes:

  • Improved buyer journey orchestration: Through a deep integration of Microsoft Dynamics 365 and Marketo Engage, part of Adobe Experience Cloud, sales, marketing, and service teams are aligned and equipped with a complete set of capabilities to orchestrate personalized multi-channel marketing and sales campaigns and workflows. Backed by real-time insights into buyer behavior, revenue teams can take a proactive approach to buyer engagements, ultimately delivering a seamless buyer experience that leads to business growth.
  • Connecting CRM data with campaigns: Having a holistic view of each customer is critical to delivering a seamless experience. Through a closed loop integration between Adobe Campaign Standard and Microsoft Dynamics 365, brands can seamlessly send personalized messages to profiles in their CRM database and track marketing interaction history to determine the most relevant follow-up actions. 
  • Account based targeting and programmatic attribution: As the world’s largest professional network, LinkedIn is crucial for the success of many B2B marketers. Through an integration between Marketo Engage and LinkedIn, brands can reach specific audiences at each step of the buyer’s journey with relevant and targeted engagements. Marketers can pull granular data straight from LinkedIn, avoiding the often-complex CRM campaign architecting to gain access to necessary analytics.  Brands can also prove the impact of LinkedIn ads against other channels with multi-touch attribution, coupled with revenue-based insights, to ultimately improve marketing performance.
  • Adobe on Azure: The power of Adobe Experience Platform, the industry’s first open platform for CXM, empowers brands to fully understand customers and deliver business value central to customer needs. Built on Microsoft Azure, brands can generate new, actionable insights to transform their business, taking advantage of the Azure Data Lake.  Adobe Experience Manger, a comprehensive content management platform solution for building websites, mobile apps and forms, leverages Microsoft Azure for Adobe Managed Services. Additionally, Magento Commerce will be available on Microsoft Azure next year, giving Magento merchants the ability to deploy innovations seamlessly, without the day-to-day management of their infrastructure.

Adobe Sign now integrates with Microsoft SharePoint; Microsoft Dynamics 365; Microsoft Teams; and Microsoft Azure; amongst others.

Adobe explains further:

  • Microsoft SharePoint: Customers can create and embed digital forms such as time-off requests that can be filled, signed, and reused indefinitely. This update is perfect for collecting information from a large number of people inside and outside the company, including brand new users. This information can be automatically saved to SharePoint folders and the data from form fields can be mapped back to a SharePoint list. 
  • Microsoft Dynamics 365: E-signatures now work seamlessly with Dynamics 365 Sales in additional languages, such as German, French and Japanese. 
  • Microsoft PowerApps and Power Automate in the Government Community Cloud (GCC): Federal, Civilian agencies, state, local, tribal and territorial government employees can include signing workflows when a new file is uploaded in SharePoint, then route final documents and create an audit trail to OneDrive/SharePoint. 
  • Microsoft Teams: Collaborators can send documents for signature via a simple tab, and a bot allows team members to manage, track, and get notifications for the status of important documents like a contract or agreement. The Adobe Sign integration in Teams is also the first app out the gate to be certified as part of the Microsoft 365 Certification program, which ensures that enterprise data privacy and security are protected from the introduction of third-party developed applications in Microsoft 365.
  • Microsoft Azure: Already live in the U.S., Adobe Sign is now available in Microsoft Azure in Europe, helping businesses meet EU data protection and privacy laws by storing all data, content, and information within the EU.
  • Microsoft Azure Active Directory (Azure AD): Also available, Microsoft Azure Active Directory (AD) enterprise customers can now enable single sign-on to securely deliver Adobe Sign to their employees in less than 30 minutes via the Adobe admin console, a central location for managing Adobe solutions across the entire organization, for secure seamless access for their employees.  
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